Apple is said to be working on an advanced AI project, specifically a large language model that will be operated on-device.
This development is part of Apple’s exploration into high-stakes projects such as augmented reality glasses and personal robots, according to a report by Bloomberg’s Mark Gurman.
By delving into more sophisticated AI, Apple is entering into competition with companies like OpenAI and Alphabet Inc.’s Google. While the AI model being operated on-device may result in slightly less powerful tools, it will significantly improve response times and prioritize user privacy.
Rather than solely emphasizing the power of AI tools, Apple intends to market these advancements by highlighting their practical applications in everyday life. The company is expected to unveil all the details of its AI strategy at the Worldwide Developers Conference in June this year.
Apple has a history of launching groundbreaking products that have revolutionized various technology sectors. Notably, the Macintosh introduced in 1984 was the first successful desktop computer with a graphical user interface, mouse, and built-in screen.
The iPod, released in 2001, transformed the world of portable music players with its sleek design and user-friendly interface.
The iPhone, launched in 2007, revolutionized the smartphone market with its touch screen interface and app ecosystem.
In 2010, the iPad created a new category of devices known as tablets, offering a larger screen and more powerful hardware than a phone, yet more portable than a laptop.
Finally, the Apple Watch, introduced in 2015, brought smart technology to the wrist, offering features like fitness tracking and notifications.
Apple’s mixed-reality headset had a lukewarm beginning, but it is anticipated to introduce a fresh era of computing, potentially revolutionizing the way individuals work, engage in gaming, and entertain themselves.
